Hello

With over 18 years of experience, I’ve worked across major design firms, boutique agencies, client-side brands, and in-house creative teams. Most recently, I was the Creative Director at the Evening Standard, where I led a multi-award-winning in-house team of designers, writers, developers, and video producers. Reporting directly to the CEO, CCO and Editor-in-Chief, I oversaw end-to-end video production alongside advertising and branding projects across video, print, and digital platforms. Under my leadership, the team consistently delivered outstanding creative work that drove strong commercial success and growth in audience engagement.

 

I’ve always believed that the best creative work happens through collaboration. My focus wasn’t just on delivering high-quality creative output but also on mentoring and supporting my team to reach their full potential. I led by example, fostering an environment of creativity, curiosity, and laughter, ensuring that we pushed boundaries while enjoying the process. Having worked in some of the most high-pressure environments, I became highly skilled at managing tight deadlines, demanding clients, and complex challenges. I helped teams bring creative visions to life with a balance of business objectives, strategic thinking, and creative ambition. Always approaching work witha curious mind, confident communication, and zero ego.

 

Working at a newspaper meant every piece of creative work was under constant public and industry scrutiny, leaving no margin for error. I thrived in that fast-paced environment, staying calm under pressure and maintaining a sharp eye for detail to ensure everything was executed flawlessly. Staying ahead of industry trends has always been a priority for me, and I remain deeply engaged with the latest AI platforms and creative technologies, exploring how they can elevate storytelling and streamline work flows.

 

Beyond my professional experience, I’m passionate about photography and travel, love collecting vinyl, and occasionally step onto the stand-up comedy stage for fun. I bring the same energy and enthusiasm to leadership as I do to life. Staying positive, optimistic, and solution-oriented, always looking for ways to inspire and uplift those around me.